Things you need to know about digital marketing

Digital Marketing Services

5 things you need to know about digital marketing

  1. Digital marketing is seeing a double digit growth. The report finds that digital marketing is seeing a 37% year-on-year growth. This is the first time in years digital will continue to grow faster than other marketing channels.

  2. Research says 91% of people are using a smartphone and 61% of them are adults. In November 2020, the researcher found that roughly 9/10 smartphones users use of social media on their smartphone.

  3. Only 50% of marketers use digital to look for leads. This is one of the most difficult thing to grow in digital marketing, almost no companies are doing digital marketing to find leads for existing products. The survey found that only 49% of marketers are doing digital marketing to find new leads for their products. This is because digital marketing often leads to transactions that require two parties which may otherwise not be aware of or buy the product that’s being sold.

  4. Data is more important today than ever before. With being digital more accessible, consumers are downloading or using a variety of other technologies to make decisions. With these technologies, there’s a lot of data available that marketers can examine to learn more about their customers. The report finds that a better understanding of the world of data helps marketers make better decisions about digital marketing.

  5. More people are buying products on their smartphone than on a PC according to Google and NPD research, 30% of all products purchased today are being purchased on a smartphone. This is a huge number that’s growing at a similar rate as smartphones, and 100% more than sales online for laptops and desktop computers. This shows mobile has rapidly become the first place people purchase products.

Digital marketing, often known as online marketing, is the promotion of brands through the internet and other kinds of digital communication in order to engage with potential clients. As a marketing channel, this comprises not only email, social media, and web-based advertising, but also text and multimedia messages.

A digital marketer is in charge of all marketing campaigns aimed at promoting a company’s products. He or she is responsible for increasing brand awareness in the digital realm in order to increase traffic and generate leads/customers.

Digital Marketing is the ability to tap into a global market. Traditional marketing approaches cost more money, but you can save money and reach more clients for less. Get to know your audience and allow them to get to know you on a personal level, which can aid in brand loyalty. You can track the results of your marketing activities right now.